Results tagged “e2ef” from Enterprise 2.0 Executive Forum

Part 2 of the presentations at Enterprise 2.0 Executive Forum:

See also
Presentations at Enterprise 2.0 Executive Forum - part 1
Presentations at Enterprise 2.0 Executive Forum - part 3

Nathan Wallace - Janssen-Cilag case study
Blog post with link to slides and other material relating to Nathan's presentation.

David Backley - Creating Business Value from Emerging Technologies - lunch keynote

See also Presentations at Enterprise 2.0 Executive Forum - part 1

On Friday I caught up with Euan Semple in London. It was great to meet, as we’d just conversed over email, voice, and video up until then, and of course had him present over video at our Enterprise 2.0 Executive Forum in February.

It recently occurred to me that when I catch up with interesting people, I should make a brief video at the end of the meeting to summarize the most intriguing ideas that had come up in the course of our conversation. This is the first time I have tried it, though I hope to do this a lot more regularly now. One of the biggest benefits is capturing for myself the most interesting insights from the conversations I have. It’s also great to share these with others.

In this case I did a very poor job of making the video. First the tape ran out in the middle of the conversation. Then I rewound the tape, and ended up going over the beginning of the earlier conversation. Hopefully I have learned my lesson from this – there are still some very interesting points made by Euan in the video. Forgive the discontinuities.

Notes from the roundtable at E2EF forum on corporate culture

These are just snippets of the conversation, in no particular order

About IT departments:

• how to change a difficult corporate culture


• how to enable web 2.0 in an organistation that has very strict policies on internet usage eg facebook.


• It stems from it trying to protect their infrastructure and systems


• IT block because they can't control traffic


• How do we manage when ppl step over the boundaries. Young people may not know that publishing things on facebook could damage the company


• Light governance is the way


• Have formal guidelines


• Google team app – users taking it into their own hands.


• Need to educate the ceo's

About the E2.0 Tools and Communication and Collaboration

• What is your value to the organisation


• sharing of information = your value


• How do you value the conversations


• Is there a cultural barrier about sharing


• Sharing at the moment is social, but will it translate to the organisation


• Make a culture of sharing success via incentive etc


• Does incentivising individuals discourage sharing?


• How can we have education without dampening enthusiasm


• Have some blogging codes of conduct


• Don't be stupid


• Don't say on your blog what you would not say at the bar – attributed to Frank Arrigo (Microsoft)


• let the staff drive the need for the collaboration tools to get the buy in


• Frustrated and disempowered workforce may be ready for an e2.0 solution.


• Provide a structure for those that are not so good with technology

• use the right tools for the occasion


• one of the tools will be particularly suited to the application


• ease of use and application


• if it useful and provides a benefit it will get an uptake

The culture is not related to adoption

• latent demand for the ability to communicate is the major factor.


• It unleashes the energy


• And the artefact is left to be able to search

About the Generational Differences

• Will the gen y integrate and be indoctrinated


• Internally the generations will merge but the customers will still be heterogeneous

• there are areas of need


• there are drivers


• there is enthusiasm


• the enthusiasm wears off


• but the technology now is much better so it will be easier to keep the momentum going

We need to retain talent

About Green Issues

• Green / corporate social responsibility – people are expecting to ask these questions now – what are the next set of questions.


• People have an attachment to flying / travelling rather than use green options.

Thanks to Jodie Miners for these notes. Jodie has also posted on her blog her thoughts from the day.

An article in the Sydney Morning Herald titled Facebook up to it by doyen technology journalist Graeme Philipson gives a great review of the Enterprise 2.0 Executive Forum from last week, excerpted below.

Until now, Web 2.0 applications have mostly affected individuals. Companies and government organisations have largely retained more traditional methods of communication. The primary collaborative technology for most organisations in the modern world has become email, which is very much a Web 1.0, or first generation, internet application.

That is now changing. Web 2.0 applications are increasingly finding their way into the enterprise. This phenomenon has, inevitably, been dubbed Enterprise 2.0. That term was invented last year by Harvard Business School professor Andrew McAfee, who has emerged as something of an international authority on the subject. Last week I heard a remarkable presentation by Professor McAfee on the state of play with Enterprise 2.0 worldwide. His talk was beamed in via Skype from Orlando, Florida, where he was attending an enterprise search conference. He spoke to 200 of us assembled in a conference room in Sydney's Luna Park to discuss Enterprise 2.0 in Australia.

…

The event I attended where we heard Professor McAfee's words of wisdom was the grandly named "Enterprise 2.0 Executive Forum", run by Sydney company Future Enterprise Network (FEN). FEN (futureexploration.net) is run by Ross Dawson, who has become one of Australia's leading internet gurus in recent years. He also runs regular events on the future of media.

In addition to the insights from Andrew McAfee, the article covers the points raised by Euan Semple, who drove the BBC’s move into social media, and the many real live practitioners of Enterprise 2.0 who are in Sydney. It discusses the reluctance by some to embrace these technologies, but also suggests that this shift is inevitable. This is probably the best one-stop review of the event – have a read!

We've just received approval to post David Backley's slides from his presentation at Enterprise 2.0 Executive Forum, as below (Note: to see slide details, view the slides on Slideshare and put the presentation into full screen mode).

From a couple of months before the Enterprise 2.0 Executive Forum held last week, I had been hoping to create some kind of governance framework or implementation framework for Enterprise 2.0 that would be useful at the event.

Last year I created our Web 2.0 Framework, which has now been downloaded around 40,000 times and I gather been used by quite a few organizations in their planning and strategy. This time I wanted to create something that would be useful to help organizations understand and address both the risks and business value of Enterprise 2.0 approaches.

What I have seen in most large organizations is that senior executives’ amorphous understanding of the risks in Enterprise 2.0 has overwhelmed their equally fuzzy grasp of their potential to create business value. A governance perspective articulates and responds to the risks to the business, and also ensures that value is not left on the table – a very important aspect of executive accountability.

In the end I didn’t have time to do the task justice, but quickly pulled together a rough framework to use in my kick-off presentation for the Forum, as below.

“What do you do when someone in your team just won’t collaborate via the blog, or share their knowledge on the team wiki? What do you do with team members like that?”


This was one of the questions in the roundtable sessions at the Enterprise 2.0 Executive Forum. I was on the table covering “Culture and adoption issues”.

The idealistic answer, of course, is to ask, “Do you really want that person on your team?”

But, in reality, is it really that simple?

Here is Euan Semple's presentation that was handed out to attendees, on the Scribd document sharing site:

http://www.scribd.com/doc/2092226/Euan-Semple-Handout

Thanks to Tessa, Patrick, John, Sharmila and Sheryl for the discussion ... please comment if you would like to add to or disagree with my summary!

General gist was alongs these lines:

Experiences with SN in the workplace varied very much depending on size of organisation. Large organisations pretty much all seemed to ban it (i.e Facebook, LinkedIn or Bebo at work) while small organisations seemed not to need/value it (people can chat face to face).

Wikis and blogs were viewed as almost ubiquitous but social networking less so ... 

In theory, however, all agreed that it has value, should not be banned, and should be pretty much open - i.e. a mix of personal and work networking (the same as the way email is used currently).

Maybe organisations should encourage personal social networking to just get people familiar with using the new platforms? Maybe ... but this could be a red rag to a bull ...  

There are different views about the extent to which 'personal' information ought be visible at work.  In practice people will probably still want to maintain separate personal and professional profiles ... Jekyl & Hyde or Hyde & Jekyl?

Large and geographically dispersed organisations ought benefit the most.

Public Facebook vs. private Facebook vs. internal corporate platform (say Lotus Connections for example)? The view seemed to be that many people are members of a number of networks and would want their network to be independent of their employer (so you didn't lose your network if you changed jobs).  This has interesting implications for the concept of social network portability/interoperability and for the likely take-up of corporate-owned social network platforms.  Maybe the solution will be the ability to export networks in the same way that contacts can be exported from Outlook?

Biggest use at the moment is probably the common behaviour of looking up people's profile to suss them out prior to a meeting ... but the interesting point here is that most people will use Google anyway rather then a search on a social networking platform as there are a number of platforms to choose from ... easier just to 'Google them'.

Public sector organisations really need this but are unlikely to do it any time soon!!

What great conversations we had today! I hope the conversation continues, so here are my light (and paraphrased) blogging notes from wonderwebby at Enterprise 2.0 Executive forum.
 

On a Utopian 2.0

Euan Semple: The technologies are not utopian,  but they do bring visibility and accountablility

On Letting Go.

Nathan Wallace : Don’t impose structure if you want people to use the technology. Let people use it for whatever purpose. Learn to manage the flow instead.

On Barriers.

Nathan Wallace also talked about barriers to participation, such as the perception of more work being created, or the risks involved. To counter resistance, he focused on the simplicity and ease of use to employees.

Other barriers and employee perceptions mentioned by panel members: abuse of time, integrity of information, personal reputation, security, being prepared to take a risk.

On Positive Outcomes.

Mentioned by various speakers: Improved collaboration, trust, ability to share, global and regional visibility, easy metrics, conversations, low cost, engagement, integration, efficiency, reduced operational costs, sustainable competitive advantage, agility, flexibility, access to knowledge and Knowledge Workers.

Summary: I'll quote Victor Rodrigues (who was talking about retaining integrity): the errors that occur are small fish in the scale of what we are trying to achieve

 

Cross posted from The Melcrum Blog

I spent most of today at the Enterprise 2.0 Executive Forum, run by The Future Exploration Network. While it's all still fresh in the memory, here's a quick report.

Run from 8.30am-2pm the event took place at breakneck pace, and covered a massive amount on the topic of social media and Web 2.0 in the workplace. There was much talk of knowledge and knowledge workers, easing employee frustrations, helping individuals to do their jobs more easily, differentiating to attract and retain the best talent and increasing employee engagement (yes, all of this in just 5.5 hours).

Found Nathans presentation to be really interesting, and it seems to me that the younger the presenter the easier they find it to describe Enterprise 2.0 technologies, as something so simple, that you could'nt help but use them.  This ties in well to what David Backley was describing about the demographics of Westpac and the different generation groups.

I liked Nathan Wallace's comment on reliance on social norms to control content on corporate wikis.  Anyone in your organisation could email or phone the CEO ... but how many actually do? The same logic applies to people adding content to the corporate wiki because there is a sense of personal responsibility created by the fact that users have had to sign on to the wiki, via single sign on, and so they will be accountable.  Social norms will then operate without the need for separate technical controls over content.

Also his comments on presenting content in a hierarchy were interesting - a practical measure to bridge between 'old' and 'new' thinking ... acknowledging perhaps that many people are uncomfortable with too little structure and hence that some accommodation of user preferences is a good idea rather than striving for the 'theory' of 'pure enterprise 2.0'..

I have listened to the various speakers presented at the Enterprise 2.0 Forum today, and I can see the great advantages for big and medium sized businesses, but what about the small business with less than 10 employees.

Is the Web 2.0 solution for small business, to link different small businesses together, but is this a good thing where the other business they are linked to are also their competitors.

From Andrew McAfee's presentation I would like to adapt his bullseye diagram to the clients of a small business and maybe twist it to create a web 2.0 marketing strategy to the strong clients, weak clients, potential clients.

I would be interested in the views of others.

Euan Semple dialled into the conference over Skype and I have to say that the connection robustness was impressive. There was me thinking it was going to be something much more complex, but it wasn't needed. Very tempted to suggest it as an option for a conference we're holding in May.

I liked the comment Ross made in his opening address regarding ERP = Easily Repeatable Process and this prompted me to recall a comment that Ross Mayfield (SocialText's CEO and whatnot ...) made in his brief address at Lotusphere in January.  Ross was talking about one of the big values of wikis in the workplace is to help organisations cope with process failure. 

It strikes me that a good example of this is Skype's use of a wiki for customer support to complement its call centre.  Much of the purpose of call centres is to cope with process failures, and the wiki enables customers to collaborate peer-to-peer to share knowledge and solve service problems ... in effect co-producing the 'band aids' required to assist Skype as an organisation to deal with its process failures.

One of the big values then in enterprise 2.0 is its adaptive, responsive, emergent nature which can both be a useful adjunct to 'old style' core ERP solutions as well as a valuable source of future innovation.

 

Enterprise 2.0 Executive Forum

Conference theme

Creating value from enterprise 2.0

In next 20 years, the doubling in value of the global of economy will be down to ideas, knowledge and innovation, not hard goods.

The web 2.0 phenomenon

Critical point was the launch of blogger in 1999.

“’Participation’ is the main factor in this phenomenon.”

Consumer activity flowing into the enterprise

Execs looking over their children’s shoulders to get ideas.

Business drivers for enterprise 2.0

competition intensifies, harder to do business, harder to get talent.

Organisations are now networks - emphasised. “CEO no longer the most central person”

The formal, hierarchical structure of organisations is not how it is in reality. It’s much more informal, it’s about creating value (check)

Now it’s about the communication, where’s the collaboration. People go to people, not databases.

What is Enterprise 2.0?

Web 2.0 tools in the organisation: it’s what businesses must become.

Discussing Enterprise 2.0 framework 

(link: Interview with Ross Dawson: http://www.melcrumblog.com/2007/09/interview-with-.html)

State of Enterprise 2.0 in Australia

Financial services web 2.0 activity is world class. Leading globally. Investment and retails banks.

Westpac is the standout example in Australia: Blogs, Second Life etc.

CBA & NAB also have pockets of activity.

Saving & Loans - CEO - blogger Greg Connor

Large Australian organisations do have initiatives beginning:

Media, government (including NZ gov), financial services, professional services, Agriculture, Tech companies all moving in this field.

Some contrast in what companies are doing externally but blocking their employees from accessing internally - second life for example is often blocked.

"2008 will be the year of Enterprise 2.0 in Australia."

Web 2.0 is a key aspect of attracting people in a competitive environment [for talent]

Web 2.0 & Governance

Understanding the risks, and understand the value. 

There’s a lack of understanding in Australia about the risks. 

Lessons for enterprise 2.0

Start with business apps

Make work easier

Build strategies at the architecture level

Ross Dawson’s slides for today: http://tinyurl.com/2hhvk4